other works
Other works invites you to view the wider context of the brand as it explores its identity though displacement.
The work of crafting is the substance that underpins the brand, and through the process of making, unpicking and exploratory research; material, and practice is negotiated -
And other works are also created.
Omer Asim straddles the world of Art, craft, and fashion; with a strong interest in the practice of making and the space prior to object completion.
The brand explores elements of traditional making-techniques through conversations around ‘process’. Their attention focuses on what is discarded and/or concealed during and by the progression of making.
They continually interrogate the context of their collections, and their timelines as contemporary cultural artefacts.
Omer Asim x Studio Rö: A Collaboration rooted in Craft, Identity, and Materiality
Omer Asim and Studio Rö proudly announce their collaboration, a partnership that weaves craftsmanship with cultural discourse.
Omer Asim, led by co-creative directors Omer Asim and Maya Antoun, have created custom-made garments for the founders of Studio Rö, their creations represent the alignment between Studio Rö and Omer Asim, and their shared dedication to mindful design.
This exciting partnership will unfold through a series of activations commencing with the upcoming scent ceremony in April, during Salone del Mobile Milano; and proceed to a full takeover of the Studio Rö space in September.
Asim, an architect-turned-clothier, and Antoun, a jewellery designer who migrated into fashion, both hail from Sudan. Their brand is renowned for its meticulous focus on substance, craft, form, and construction; embodying a silent yet powerful aesthetic that merges sensual volume, texture, and deliberate shapes.
Their work often reflects on identity through the lens of displacement, questioning the impermanence of modernity while reclaiming material and metaphysical heritage.
"This collaboration with Studio Rö allows us to further explore the relationship between materiality and identity. Our practice has always been about uncovering what is hidden and discarded, and through this partnership, we aim to create new dialogues that connects, tradition, craft, and contemporary expression.” Say Asim and Antoun.
This collaboration with Studio Rö resonates with the gallery's ethos of mindful living and artistic curation. Founded by Christelle, who moves between Italy and France, Studio Rö is a minimalist sanctuary dedicated to raw, evocative art and design. The space fosters slow living, spirituality, and environmental consciousness, offering an immersive retreat from consumerist culture.
Open by invitation only, the gallery curates holistic experiences where art is explored through sensory storytelling.
"We are honoured to collaborate with Omer Asim, as their meticulous approach to craft and materiality aligns seamlessly with our philosophy at Studio Rö. Together, we are weaving a narrative that transcends fashion and art, embracing the depth of cultural storytelling and sensory experience." Says Christelle.
Through the upcoming scent ceremony in April and the September takeover of Studio Rö, the collaboration will further explore the intersections of art, craft, and cultural identity.
Visitors will be invited to engage with installations and experiences, nurturing a deeper understanding of materiality and the artistic process.
For media inquiries, interviews, or further details about the upcoming activations, please contact: studio@omer-asim.com
TRANSIENT OBJECTS
The speed and impermanence of modernity might trump the ‘transient’ and shade the matter of the ‘objects’ in this title. However, for us, as makers, this order is inverted by our affinity to materiality and the process of making. Integrating ourselves into the means of production of material culture and body politics served as a social bridge for our displacement to navigate between radical differentials of status and political power.
Materiality aside, the matter of ‘objects’ also translates in a Kleinian sense.
In Klein’s psychoanalytic setting, ‘objects’ refer to internalised emotive landmarks, ranging from the positive and life-enhancing (good mother, good breast), to the negative and, god forbid, nameless dreads.
We examined Sudanese ‘Objects’ through acts of contemporary deconstruction (material and metaphysical) of the Sudanese Toub, amulets and signet rings. This experience is as personal as it is universal. In the early 20th century, indigenous art and knowledge systems inherent to Primitivist Modernism were outcasted until being repackaged and co-opted by the imperial West.
Becoming known as 'post-modern', 'progressive' and 'alternative', primitivism was exported back to the indigenous societies from which these systems of thought and aesthetics were stolen. Contending with this epistemic rupturing and theft of our material, cultural and metaphysical agency, this is an act of reclamation which holds a particular and restorative promise for makers, designers and artists from colonised and indigenous societies in the struggle against epistemic marginalisation.
Other ‘objects’ of note in this monograph are the wood-wools upon which our ‘resolution objects’ are displayed. Traditionally, wood wool is used for soundproofing; however, we found it to be an apt backdrop for the current geopolitical sonics.
SCARLETT ROUGE for TRANSIENT OBJECTS
The artist performed an interpretation of OMER ASIM use of fabric and its relationship to the body. Embarking on a transformative journey, where creativity, expression, and collaboration converge to explore the narrative of Omer Asim’s brand identity.
‘We are collaborative in the nature of how we work, for us at Omer Asim collaboration has been how we work for the last decade. Thus, partnering with an artist like Scarlet whose work sits to an adjacent space to us felt like a natural choice. Her artistic practices resonated with us, as we recognised a shared sense of discipline. The process working up to the performance has been an exchange of dialogue in ideas which has led to the culmination of the symbolic performance on the 5th.
Omer and Maya
‘Collaborating with Omer Asim felt natural as there was a synergy between our thought processes and ideology. My collaboration here was bringing to light the installation with the fabric that has a long history, seeped in Sudanese tradition yet portraying its contemporary and modern outlook. Omer Asim creates a space around ‘Transient Objects’, which I’ve been able to connect with and translate through expression that embridges the gap between physical objects and emotion through the movement which flows throughout the performance.’
Scarlett Rouge
